CPU №9: Jakob’s “law,” keywords in URLs, and other website navigation myths

Content Professionals Update
3 min readJun 19, 2024

Content Pros Update is a free, monthly recap newsletter of all goings-on from The Content Technologist. It is distributed on Substack, Medium, LinkedIn Newsletters, and to monthly subscribers of The Content Technologist on roughly the third Tuesday of every month.

Virtual event next week

Tackling the knowledge graph: Structuring content for AI

On Wednesday, June 26 (U.S.) and Thursday, June 27 (Australia), I’ll be speaking with We Are Content Strategy in Melbourne, Australia. Register below, and catch me at the following local times:

  • 9:00AM Melbourne time on June 27
  • 6:00PM North American Central time on June 26
  • 4:00PM North American Pacific time on June 26

Grab your ticket now

Course preview: SEO myths (and why building for how audiences first matters)

Our new course to help you conquer the algorithms, Your Content Is Your Marketing, will be released at the end of the month.

In lieu of a short, social media-ready commercial spot, here is the third lesson, published in full, with professional opinions loud and clear. If more of this is your thing, preorder the full course. Prices go up when it’s released on June 30.

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Content Professionals Update

By The Content Technologist, a resource for content professionals working in the age of algorithms. Read more and subscribe at content-technologist.com.